

Who Is Troy Laing
Built from
the Ground Up.
Troy Laing is an Australian entrepreneur who moved to Newport Beach in 2020 with his wife Pia and four kids. He's been in fitness and human performance for over 20 years — starting at age 15.
His path wasn't clean. Troy overcame a challenging upbringing marked by substance abuse and addiction. That experience didn't define him — it became the foundation of his understanding of recovery, resilience, and real reinvention.
In 2023 he founded Culture OC — a science-backed performance and recovery center in Newport Beach. 87 five-star Google reviews. A 5.0 rating. Built from scratch. Built on results.
The Urban Warrior Decode Program is the next chapter — the same methodology, now available to men anywhere in the world.

What's Included
Everything You Need. Nothing You Don't.
Real Results
The Work Speaks.
The Journey
12 WEEKS.
ONE NEW MAN.
Weeks 1–3
Ignition
Your body starts responding and sleep improves dramatically. Brain fog lifts, energy returns, and your baseline shifts. For the first time you clearly see the hidden loops that kept you stuck — and you have the exact tools, protocols, and framework to break out of them for good.
Weeks 4–6
Momentum
Energy becomes consistent and discipline stops being a daily fight — it starts becoming who you are. Your physique visibly shifts, your output at work sharpens, and your standards rise across the board. The people closest to you notice something is fundamentally, undeniably different.
Weeks 7–9
Breakthrough
Mental clarity reaches a level most men never experience in their lifetime. Emotional triggers lose their grip, old self-destructive patterns stop running your life, and your self-awareness becomes a weapon. You start making every decision from a place of strength — not fear, not old habit.
Weeks 10–12
Integration
The system is fully yours now — it lives in your body, your routines, your mindset. Body, mind, and direction are locked in, aligned, and moving forward together. You no longer need motivation or reminders to show up — you've become the man who simply does the work, every single day.

Urban Warrior Decode Program
Secure Your Spot.
The Program
50% Off — Limited Time
2-week video program + PDF guides
Private WhatsApp community access
Live Zoom calls with Troy — 2x/month
Peptides & supplements member pricing
Culture OC exclusive discounts
$597 billed annually.
Pay monthly with Klarna or Afterpay.

