FREE WEBINAR

Stop Surviving.
Start Conquering.

A free 33-minute webinar with Troy Laing — founder of Culture OC, 20+ years in human performance.

A free 33-minute webinar with Troy Laing — founder of Culture OC, 20+ years in human performance.

No spam. No commitments. Unsubscribe anytime.

Who Is Troy Laing

Built from
the Ground Up.

Troy Laing is an Australian entrepreneur who moved to Newport Beach in 2020 with his wife Pia and four kids. He's been in fitness and human performance for over 20 years — starting at age 15.

His path wasn't clean. Troy overcame a challenging upbringing marked by substance abuse and addiction. That experience didn't define him — it became the foundation of his understanding of recovery, resilience, and real reinvention.

In 2023 he founded Culture OC — a science-backed performance and recovery center in Newport Beach. 87 five-star Google reviews. A 5.0 rating. Built from scratch. Built on results.

The Urban Warrior Decode Program is the next chapter — the same methodology, now available to men anywhere in the world.

In 33 Minutes

What You'll Walk Away With.

01

Why You're Stuck

The hidden loops — physical, mental, behavioral — draining your energy and focus. Most men never notice them.

02

The 10 Pillars

Troy's Wheel of Life, rebuilt for modern men. See where you're strong — and where you're leaking power.

03

Body First. Always.

Why physical state is the foundation of every decision, every relationship, every result. And the real protocol to activate it.

04

The 12-Week Roadmap

A clear overview of what changes — and when. Four phases. One man rebuilt. Troy walks you through each one.

05

Troy's Own Story

Addiction. Reinvention. Building Culture OC. The exact mental frameworks he used — raw, no filter.

06

The One Non-Negotiable

The single daily practice shared by every high-performing man Troy has worked with. And how to install it in week one.

See The Man

He Lives It. Every Day.

He Lives It.
Every Day.

Cold plunges at 5am. Training. Recovery. Real life.
Not a performance — this is Troy's actual daily protocol.

Cold plunges at 5am. Training. Recovery. Real life. Not a performance — this is Troy's actual daily protocol.

Real Results

The Work Speaks.

  • "My doctor was surprised at how fast my recovery was going. After only a few sessions with Troy, I was weeks ahead of schedule."

    Dominic Cummins

    Surgery Recovery · Culture OC

  • "My negative thinking and depressive thoughts were gone. Significant improvement in my energy after just 2 months. Troy's approach works on levels most programs never touch."

    Nobuko Shigeyama

    Brain Recovery · Culture OC

  • "In my 50s and already pretty fit — this completely transformed my approach to wellness. Better recovery, sharper mental clarity, reduced inflammation."

    J Weeks

    Longevity · Culture OC

  • "My doctor was surprised at how fast my recovery was going. After only a few sessions with Troy, I was weeks ahead of schedule."

    Dominic Cummins

    Surgery Recovery · Culture OC

  • "My negative thinking and depressive thoughts were gone. Significant improvement in my energy after just 2 months. Troy's approach works on levels most programs never touch."

    Nobuko Shigeyama

    Brain Recovery · Culture OC

  • "In my 50s and already pretty fit — this completely transformed my approach to wellness. Better recovery, sharper mental clarity, reduced inflammation."

    J Weeks

    Longevity · Culture OC

33 Minutes.
Everything Changes.

No email wall. No sales call.
Just Troy and a framework that works.

33 Minutes.
Everything Changes.

No email wall. No sales call.
Just Troy and a framework that works.

© 2026 Troy Laing. All rights reserved.